Have you always dreamed about hosting a wellness event?
Well, there is no better time than now to start thinking about it.
Everyone is itching to get out and connect authentically, especially after being cooped up in their homes for the last two years.
The truth is that wellness events can be super impactful for your brand, not to mention extremely fun when they are planned and executed the right way.
If you are committed to hosting your wellness event in the upcoming year, I want to share 3 common but deadly mistakes you should avoid if you want to make your event unforgettable.
Number One
Stay away from random partnerships or collaborations. Collaborations can work wonders for your event, but make sure they align with you in terms of values and audience. This could be on a personal and business level as well as a specific event level.
Number Two
Avoid messy theming. An exceptional and converting event will include very intentional theming. Take time to really think out what you want the end result of your event to be.
What are the key takeaways for attendees? How do you want people to feel throughout the event? For business, is there an action you want them to take?
Number Three
Beware of under-delivering. Marketing is key but make sure you also over-deliver. There is nothing worse than having a killer marketing strategy and showing up to a less than adequate event. Add in special surprises and delight factors like a giveaway for social shares or a special gift bag.
An event can impact your business - whether it’s positively or negatively depends on how it is hosted.
Don’t rush the planning process because it’s crucial to smooth out any rough edges before jumping into the next step. And don’t worry - you don’t have to do it alone either. I am here to support and guide you on your journey as you grow your business.
Connect with me on Instagram (linking your page) or book a 1:1 strategy intensive, and let’s thrive together.
Xox,
Kat